How to announce a new website launch

10 Ways To Announce A New Website Launch

Launching a website is an important milestone for any business. Website launch announcement is a multiple-step process that requires planning and a strategy. You can use paid and free resources to announce your new site, depending on your goal and budget.

Here are some ideas to announce your new website:

Announcement of a new website launch via email

Email should be part of your digital marketing strategy if you plan to launch a new website. Here are three reasons why:

  • it’s easy to implement
  • direct access to your potential customers/visitors
  • cost-effective if you have an email list
  • warm traffic
  • fast results

In fact, according to research by Marketing Charts, 44.28% of emails are opened within the first four hours after delivery. That’s much faster than social media, blog posts, and most paid traffic sources. An email announcement is effective for getting your message across effectively.

A compelling email series to specific list segments can drive highly targeted traffic to your upcoming website content. Not only can you get sales if you launch an online store, but also it is good for SEO. Visitors from your email list are likelier to stay on your website and link to it.

Announcement of a new website launch via a Blog post

Your blog is another excellent place to announce your new site. Blog posts can be more informal than emails, making them easier for readers to share on social media sites like Facebook and Twitter. It is probably the best way to do it if you’re trying to prefer a long-term strategy.

Here are some ways to announce a brand new website via blogging:

  • write a blog post on one of your existing websites
  • guest posting on other people’s sites
  • post content on websites like Medium, HubPages, and Ghost
  • use micro-blogging sites such as LinkedIn, Tumblr, Reddit
  • utilize Q&A platforms like Quora and Yahoo Answers

Informative posts and mini-tutorials are excellent for grabbing people’s attention. You provide value in your writing and tell them they will get more by visiting your upcoming website. You can also include a call to action in your content, following some basic principles of marketing:

  • emphasize potential issues
  • propose a solution to their problems
  • benefits
  • features
  • fear of missing out
  • scarcity

Include a link to the new site in your post. If you’re posting it on your own blog, it’s simple enough to include a link to the home page. If you’re writing it for someone else’s blog, make sure they approve the post and give you the right to link to their site.

Write something that shows off the site’s features and benefits. Don’t just write, “We launched a new website today!” Instead, explain what sets this website apart from its competitors and why people should visit it instead of others like it.

Tell people where to find more information about the site (like its Facebook page).

Announcement of a new website launch on social media

Social media is among the best way to announce a new website. You can share your news with your followers, and they can also share it with their friends. To get your post to go viral, you can use various strategies:

  • use appropriate keywords and hashtags
  • create quality content
  • post sharable content
  • add a call to action
  • structure your post for high retention and conversion rates

Repurpose content to get more views with only one piece of content. For example, you can upload the same short vertical video on YouTube shorts, Facebook reels, Pinterest, and Instagram. Canva is excellent for creating social media content, allowing you to schedule posts on multiple platforms.

and You should ensure that all your social media platforms are linked so that when you post something on Twitter, it automatically appears on Facebook. This will help increase your business’s exposure and show potential customers you’re serious about your actions.

Website announcement via LinkedIn

LinkedIn is an excellent platform for announcing a new website showcasing solutions for job seekers, entrepreneurs, and businesses. It is possible to make a series of posts before the launch date. But you can also participate in relevant groups.

LinkedIn Groups are for professionals with similar interests or in the same industry. It is a place to build connections and share ideas. You can access groups from your homepage. Any content must be unique, and you cannot post it in another group. Be sure to follow regulations and to provide value to the group.

New website launch announcement on Facebook

Facebook free marketing is a proven way to have more visitors to your website. You can find prospects regardless of your niche. Post multiple times on your Facebook pages and reels to inform people about you and your brand before trying to promote a product.

However, you will get the most success if you can create and grow a Facebook group. Focus on three elements:

  • content quality
  • engagement
  • group moderation

Growing a group starts slowly, but you can speed up the process with paid traffic or by collaborating with other group owners.

A less practical approach is to join various Facebook Groups in your niche. Choose the ones that accept promotional content. But if you have been a group participant for a while and consistently provide value, you can ask the group creator to link to your website occasionally.

New website launch announcement with the Press release

Press releases are excellent ways to announce a website and should be part of your marketing strategy. A press release can help you get more web page visitors, increase brand awareness, and establish authority in your niche. You can get massive exposure from top news sites with press releases on Band Push and iWriter.

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Announcement of a new website launch on YouTube

YouTube is the second-most popular search engine on the internet. It’s also the second-largest website in the world (after Google). Here are four reasons why you should use YouTube to announce your new site:

1) It’s organic traffic. When you post an announcement video on YouTube, it can appear in search results when someone searches for keywords related to your business or product — meaning you get more visitors.

2) When people click on your video, they see it’s from an authoritative page (i.e., YouTube). This gives them confidence that what they see is accurate and trustworthy — which means they might be more likely to convert into customers.

3) The “view count” feature on YouTube helps give credibility to videos by showing how many times they’ve been viewed already — which helps make potential customers feel like there may be something valuable in there for them if they take it.

Announcing a new website launch with paid ad

The benefits of using paid advertising to announce a new website launch are that you can reach your target audience quickly and get instant results. You also have more control over your traffic, but getting a customer can cost much money. Following some training before going into paid advertising, such as the Google Ads Certificates, is better. Here are some of the most popular platforms to run paid ads:

  • Google Ads
  • Bing Ads
  • YouTube Ads
  • Facebook Ads

It is better to send people to a landing page or a squeeze page to capture their emails. Use a tool like GetResponse to collect the emails and send an automated email sequence. Remember that prospects should interact on average seven times with your content before making a purchase decision.

Get featured on popular podcasts or radio stations

Getting invited to a popular podcast has multiple benefits for brand awareness, SEO, and traffic growth. It also increases your credibility, and people will start to see you as an authority in your field. Podcasts and radio appearances can positively impact direct website traffic.

Networking and word-of-mouth

Reach out to people you know to let them know about your project. Friends and relatives may be interested in what you have to offer. Ask them to spread the message and share your link. Networking in specific events and meetups allows face-to-face interactions with potential visitors. 

Giveaways and incentives

Using incentive marketing can increase engagement and help you get more subscribers and return visitors. It is excellent for new launches and website rebranding. 

· offer coupons or freebies

· give early access to a course or service

· create a beta testing group

· create a tutorial or a mini course related to your new offer

· host a giveaway

Offer something that complements your content or increases the value of the services you want to provide.

New website launch announcement samples

For your convenience, we have created some website launch announcement examples that you can customize as per your need.

Example# 1:

You’re in luck. We’ve just launched a new website!

We are excited to finally launch our new website and show you what we have been up to for the last few months. We hope you will be as enthusiastic as we are!

We wanted to give you as much notice as possible so that you can plan how this will affect your content strategy from now on. The new website will be fully functional on January 1st, 2020.”

Example# 2:

“Hi, there!

We’re very excited to announce that we’ve launched a new website. We’ve been working on this for several months and hope you will enjoy it.

. We’ve done our best to make navigating the site easy.

, and there are many things in store for you.

Our new site has the following:

– A blog with news, tips, and tricks all about blogs. We will post new content every week, so please come back and check us out regularly.

– Our very own shop! You can buy some of our products here (and soon enough, we’ll have more!).

– An FAQ section where you’ll find answers to questions about blogging that we get asked daily. We think you’ll find these useful!”

Example# 3

“Did you know that [company name] has a new e-commerce website?

We’re excited to announce that we’ve launched our new eCommerce website for athletes. We’ve got all kinds of products for you to choose from, and we’re hoping it’ll be the perfect place for sports enthusiasts like yourself to find what they need!

You can find everything from clothing and accessories to shoes and equipment on our site. There’s something for everyone, whether you’re looking for casual wear or high-performance gear.

And if you want to enjoy a great experience, shop online. We also offer physical fitness and bodybuilding classes, where you can learn directly from experts who have been in the industry for years. You’ll get personalized attention and instruction to help you reach your goals faster than ever!”


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