How To Create A Landing Page In WordPress

You’re here because you want to learn how to create a landing page on your WordPress website. After reading this article, I assure you that you can create a website landing page using three methods without knowing HTML, CSS, or PHP.

You can create a landing page in WordPress using these three methods, regardless of your experience level. Let’s quickly go over a landing page and discuss some things you should consider when making one from scratch.

Why do you need a landing page?

A landing page is an opportunity to grab your visitor’s attention and convince them that you have what they need, so it’s essential to ensure that you’re using the right words and images. Also, it’s a single web page designed to get traffic from social media or email.

Landing pages are more effective at driving traffic and conversions than homepages because they focus on a single call to action.

Landing pages provide information about a product or service and persuade potential customers to purchase. You can use a landing page for different campaigns—for example, you may want separate landing pages for targeted ads on Facebook versus ones appearing in Google search results. Such as,

  • Create a landing page for your paid ad campaigns.
  • Create a landing page optimized for traffic from email lists, social media accounts, or both.
  • Create as many separate landing pages as you like for your products and services.

Method 1: Building a Landing page in WordPress with Elementor (step by step)

If you want to make a landing page in WordPress for free, Elementor is the best way to go. You can use it to easily create any landing page and upgrade if more advanced features are needed.

Step 1: Install Elementor page builder

Install Elementor by logging into your WordPress website and accessing the Dashboard.  · Go to “Dashboard” in the left-side menu, scroll down until you see a link for “Plugins,” then click on it. Next, search for Elementor page builder; once you have found it, install and activate it!

install elementor

Step 2: build your landing page with Elementor

To create a page with Elementor, you’ll need to make the new page in your Dashboard.

edit with elementor

Click the “Edit with Elementor” button to enter the Elementor editor.

With Elementor, you can build landing pages in two different ways:

  • Use Elementor’s customizable widgets and elements to create a landing page.
  • Or, import ready-to-use templates from Elementor’s library.

I will use a ready-to-use template in this tutorial to speed up the landing page creation process.

select your templates

You can import these templates and customize them according to your unique brand voice.

Step 3: personalize the Landing page with Elementor

To edit a section, click on the six-dot icon and drag it to your preferred location

From the left-hand editing panel, you can edit any section setting. Also, remove any sections using the “x” icon—when clicked on, elements will appear in the sidebar where the editing interface may be accessed.

personalize the templates

You can click on any element to make its toolbox appear and select an image from your computer’s hard drive to add to the landing page.

Also, the styling option of each section can be edited; click on the six dot area, and the respective setting area will appear in the sidebar wherefrom you can edit the background, background-position, borders, and typography.

Step 4: add new content to your landing page in WordPress

You can also choose to edit the page’s content or pick a new element from the catalog and add it. Just click on + in any section of your landing page, and you’ll see a list of available elements.

see availabe elements

Here you can see a list of elements that can be added to the landing page, and you can edit them from the settings.

Elements available

Step 5: Finally, Save and publish your Landing page

Once you are satisfied with your landing page’s settings and ready to publish it, click the Publish button on the left side of your screen

publish your page

Method 2: Building Landing Pages with SeedProd in WordPress

SeedProd makes it easy to create landing pages in WordPress. With this plugin, you can add any content to the page and customize it just how you want.

SeedProd WordPress plugin is available in two versions: free and paid. Its free version allows you to create one landing page with one template and form, while the paid version allows you to create unlimited landing pages, templates, and forms.

SeedProd makes this process easier by allowing you to create a custom landing page that works for your business. The plugin lets you create a form for collecting information from visitors (like their email addresses), display content from one or more sites on your site, and even add social sharing buttons so people can quickly spread the word about your company across social media platforms like Twitter or Facebook.

Step 1: Download and activate the SeedProd plugin.

Go to the page you want to convert into a landing page and click on “SeedProd” at the top of your WordPress dashboard.

After installing SeedProd, a welcome screen will pop up, where you’ll be asked to put in the license key to activate the plugin

seedprod lisence key

Next, you’ll enter SeedProd’s Dashboard, where you’ll get four options for creating your landing page.

Step 2: create the landing page with SeedProd

Now, you’ll get two options; either click on the “Add new Landing Page” option to start from scratch or import any pre-built landing page templates and edit it with the visual editor.

add new page

These pre-built templates are;

  • Thank you
  • eCommerce
  • Lead Pages
  • Maintenance Mode
  • 404
  • Sales Page
  • Login Pages
  • Coming soon

Next, another window will pop up where you can put your landing page’s URL and name to continue.

Name your landing page

Step3: personalize your landing page using SeedProd

Once you have selected your desired landing page template, you can edit the content using a visual drag-and-drop editor. On the left-hand side menu, two types of elements are available; blocks and sections.

Edit the landing page

The Blocks are as follows;

  • Videos
  • Spacers
  • Bullet Point Lists
  • Images
  • Buttons
  • Headlines
  • Text
  • Dividers
  • Columns

The sections are premade blocks of layouts you can add to your landing page. The best part—you can create a landing page for your products and integrate it with WooCommerce because SeedProd is fully compatible with WooCommerce!

Add sections

You can use it to create landing pages and promotional offers for your eCommerce business or event advertisements. The WooCommerce blocks included in SeedProd are cart buttons, checkout, featured products, and product grids. SeedProd’s options for customizing the WooCommerce theme and creating stunning marketing campaigns can help you engage your audience.

It’s easy to add sections to your landing page. Just click on the “+” sign and add as many sections as you like! These are customizable, so feel free to change background colors, typography, or other elements.

Step 4: Add Email marketing service

SeedProd allows you to connect your email marketing services and collect more leads. SeedProd supports AcitiveCampaign, Get Response, Constant Contact—and many other email marketing platforms.

use email marketing

Step 5: Configure your general landing page settings

You can edit general page settings, SEO optimization, and analytics from the Page Settings box. You can also tailor your header and footer from this menu. Click on the Save button once you are done with the settings.

page settings

Step 6: Publish your page

Before publishing your page, preview it in mobile mode to ensure everything looks good on small screens. If you’re happy with the results and there aren’t any apparent bugs or errors, hit publish—your landing page is now live!

Once you have created your landing page using one of these tools, you must ensure it appears in front of the right audience.

publish your page

How to create a static landing page in WordPress?

Once you have created your landing page using one of these tools, you must ensure it appears in front of the right audience.

Go to Customizer from the Dashboard.

Click on the “A static page” link under Homepage settings. From there, select the landing page you previously created (you can do this by choosing it from the dropdown menu). Now click on the preview to see your desired landing page as your website’s front page.

static page settings

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