starting a lead generation website

How To Build a Lead Generation Website

This short tutorial gives you the best practices to build a lead-generation website. You will find actionable steps and examples to get more leads 24/7. A squeeze page and a relevant lead magnet are essential to creating a successful lead-gen website.

A lead generation website helps your business generate new leads—people who are interested in what you offer. And this blog is about building a lead-generating website with best practices and strategies.

What is a Lead Generation website?

A lead generation website helps you convert visitors into qualified leads. It should include a capture page where you funnel all the traffic from your informational and educational content. A lead gen site allows you to collect emails or phone numbers in exchange for a lead magnet.  

It starts with brand awareness and educates people who may be interested in your offers. The opt-in freebie delivered on your squeeze page can be:

  • a free course access
  • a book
  • any digital download that can help your visitors
  • free coaching or mentoring session
  • a coupon
  • access to discounted price
  • invite to a live event
  • job applications
  • a free trial
  • full or limited access to a membership site

You can use automated email sequences, chatbots, and phone calls to nurture leads. 

What should include a lead generation website

A lead gen website should include some essential features.

1. Social proof

Social proof is about giving your visitors a sense of how many people have been there before and how many are still using the service. This can be done in several ways, from showing social media followers to having testimonials on your website. The more social proof you create for your company, the more confident your potential customers will feel about buying from you!

2. User-first focus

A user-first focus means that you’re always thinking about what’s best for the user experience (UX). You want them to feel like they’re interacting with a friend or someone who gets them—not just another faceless business trying to make a sale. When someone visits your website, they should feel welcomed and heard and know immediately that they are in good hands!

3. Transparency

Transparency is inevitable when it comes to building trust with your customers! Transparency means being honest about who you are and what you do so that people don’t doubt whether they should buy from you. You can show transparency by being honest on social media platforms and sharing product information.

4. Personalization

this means ensuring each visitor gets an experience tailored specifically to them based on their interests or past actions on your site (like reading articles). From a technical point of view, consider these points too;

Secure Website: Your website should be accessible via HTTPS to ensure data transmission is encrypted and secure. This means you can have confidence in your data security, which will help build trust among potential clients.

Responsive Design: Sometimes called mobile-friendly, responsive design allows you to build a website that adjusts according to the viewing device’s screen size. Users can navigate the site quickly regardless of their device type or size.

Fast Loading: If your website takes too long to load, visitors will leave before they see anything! All elements of your site’s design should load quickly so visitors don’t have trouble finding what they need.

Make a valuable and effective lead magnet

A lead magnet is a promotion tool that helps you build your email list. It’s an irresistible offer that encourages people to sign up for your email list and get more information.

Types of lead magnets:

There are four main types of lead magnets: free eBooks, video courses, and software downloads. Each has its unique benefits.

Free E-books: If you’re writing a book or have some other kind of content you’d like to offer for free, this is the perfect way to do it! You can include links to your website in the eBook so people can learn more about what you do when they’re done reading.

Video Courses: If you have experience with something or training in some area (like marketing or business), video courses are an excellent way to share that knowledge with others and build authority in your field—making it easier for people to trust what you say!

Software Downloads: If you’ve created software (like an app), then offering it as a download is an easy way to get things done faster while making money simultaneously!

Exclusive content: that they can only access by signing up (which helps them feel like they’re getting insider info)

Another less common, low-cost option is “FREE + Shipping” or “Free Whitepaper.” This is where you offer a physical product for free but ask the potential customer to cover shipping costs.

Remember that, as we always emphasize when discussing lead magnets:

The only way to get people’s email addresses is by offering them something of extraordinary value. Your goal in designing your lead magnet should be to create something your dream customers can’t wait to get their hands on.

Create a variety of lead magnets instead of creating only one

As a lead generation company, your job is to help your customers solve their problems. And luckily, you can create a variety of lead magnets to cater to the different types of customers struggling with other issues.

For example, suppose you know that some of your customers are struggling to get their business off the ground and need help with marketing strategies. In that case, you can create articles on marketing strategies.

In addition, if you know that some of your customers are struggling with attracting customers and need help with social media marketing tactics, you can create an eBook on how to use social media for business.

In short, create lead magnets based on your target audience’s struggles so that when they contact you for help solving those problems, they will find precisely what they need in your library of resources.

Use a Squeeze Page as Your Landing Page

A squeeze page is a landing page that is used for lead generation. It is usually the first page customers see when they visit your website. A squeeze page aims to get people’s attention and convince them to opt into your email list. You want to use an opt-in form where customers can put their emails in exchange for a free report or something similar.

What Are the Three Vital Elements Of A Squeeze Page?

1) A headline about your free offer will be the first thing customers see on your landing page. It should be short and sweet and explain precisely what you offer them. You want to clarify that there’s no catch, so tell them they’re getting something great in exchange for giving up their email address (and potentially other information).

2) An opt-in form where customers can put their emails: The next step is asking customers to sign up by putting in their name and email address. If you want more information from them, like their name and phone number, you can also ask for that. But it’s best if the form only asks for it.

3) A call-to-action button that encourages visitors to sign up for your list (this could be as simple as “Sign Up Now!”)

Brenan Dunn, the author of Double Your Freelancing and The Complete Guide to Landing Clients, offers a free email course on freelancing through his website.

brenann Dunn

Check out the squeeze page that he uses as his homepage.

Clicking on the “Get Lesson #1” call-to-action button will take you to a page with additional information about the course and an opt-in form.

Opt in form

Add a Feature Box to Your Homepage

If you want your homepage to serve as a regular sales page rather than an opt-in form, the answer is simple: don’t use Squeeze Page software.

You can still attract new customers by placing a box above your essential features above the fold. And if a potential customer visits your homepage, they’ll first see a feature box that encourages them to subscribe.

But when they scroll down, they will see other homepage content, such as more information about what you do and links to some of your most popular blog posts. Such things can help establish social proof—endorsements and testimonials from satisfied customers or clients.

add featured box

Adam Enfroy, a blogger who built his site into a multimillion-dollar business in less than two years, uses this technique on his website.

When you open his homepage, this feature box is the first thing you see:

Place your lead magnet as an option in the navigation bar

The navigation bar is a user’s first point of contact with your website and should be optimized to promote your lead magnet.

The first step is to create a unique and memorable URL for your lead magnet so that users can easily remember it and type it into their browser. For example, if you’re selling a webinar on how to make money blogging, your URL might be

Ensure that “blogging for money” appears in your navigation bar—ideally as the first link on the left side since that’s where most people look when they visit a new page. This will help people who have visited your site find this information quickly and encourage them to click on it when they return later.

Matthew Hussey, A world-renowned dating coach, does this on his website, Get the Guy. He includes a lead magnet (a quiz) in his feature box and navigation bar. Note how you’re drawn to the red buttons first.

place lead magnet in navigation bar

Add an intelligent bar as a lead magnet on your website

Having a stylish bar on your website is a great way to get people to stay engaged with your site. Promoting time-sensitive deals, like special offers and coupons, is also great.

When you have an intelligent bar, it stays at the top of your page as visitors scroll down, so it’s always visible. It’s also helpful because it can be customized to fit any screen size—from desktop to mobile devices and everything in between.

Here’s how it works:

1. Add a stylish bar to your website.

2. Update it with content that changes periodically (like weekly or monthly). This will encourage visitors to come back and see what’s new!

3. Use the bright bar with other tools on your sites, like email marketing, social media, and online advertising campaigns. Check Rocketship’s example of displaying an intelligent bar as a lead magnet on its homepage.

add as prominent bar

Display an Opt-in Form Below Each Blog Post

The best way to ensure your blog posts drive leads is by adding an opt-in form to your blog content.

The opt-in form will be placed below each blog post so that you can collect the contact information of interested prospects.

You can add a lead magnet, such as a free eBook or checklist, to get prospects to sign up for more information about your business.

The more contact information you have, the more data you have on prospects who might be interested in your services or products.

Use an Exit-intent pop up as a last resort to get your customer’s info

An exit-intent pop-up is a web form that pops up when you try to close the browser window. You’ll see the form if you’re about to leave a site without leaving your details.

The lead magnet must be related to your products or services but doesn’t have to be directly related. Suppose you sell dog food; you should make an eBook called “Tips for Training Your Dog” and offer to download it for free when someone leaves their email address on your site.

Conclusion: Improve your lead gen marketing

That’s it! You’ve built a lead-generation website that will help you attract new customers.

In this blog, we’ve covered all the basics of how to build a lead generation website. We’ve discussed some of the main steps you should take when starting from scratch, and we’ve also brought into light what to look for in your website when creating a lead magnet and how you can make an enticing lead magnet.

But before you go, I want to share critical information with you.

A lead generation website can only deliver leads if it is appropriately optimized. The amount of information a website generates is irrelevant if your marketing or/and sales teams are not equipped to handle them.

Ensure that your team has the marketing and sales enablement strategies to nurture and sell leads generated by your website. Otherwise, you have no leads to follow up with—a problem that means you are not growing.

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