Wix vs. WordPress-Which Is The Best Website Builder For You?

Online businesses are increasingly building e-stores. WordPress has historically been the best platform for building websites, and that’s a fact. There are several new players in the field right now, and Wix is one of them. WordPress and Wix are challenging to compare for beginners.

This article explores the pros and cons of Wix and WordPress. We will look at Wix vs. WordPress pricing, support, accessibility, security, themes, and plugins. After reading this article, you should have your answers!

Your current store may not meet your needs, so you need to migrate to Wix or WordPress. It is possible to migrate from any platform to Wix or WordPress.

Wix Vs WordPress

These two platforms provide different features for building websites and e-commerce capabilities, but both are unique platforms. With WordPress, you get the same powerful, flexible CMS as Wix.

What is Wix?

With it, you can build a website without any coding knowledge. Software as a service requires a monthly fee, not ownership. You can use it to create and maintain a website, including domain names, hosting, templates, a content management system (CMS), and e-commerce.

With Wix, there is no need for installation or hosting. You only need an internet connection and a web browser to create a Wix website. With Wix, you can create a structure first, pick a template, and add content.

It is possible to create a website automatically using Wix’s ADI (Artificial Design Intelligence) tool, complete with images, videos, and text.


What is WordPress?

Let’s take a quick look at WordPress. We are comparing self-hosted (or WordPress.org) WordPress. WordPress.com is the commercial version. As most people refer to WordPress in this way, we chose the self-hosted version.

WordPress is open-source software for websites. Installing it on a web server is the first step; you can then manage WordPress content easily. WordPress users can also download and install themes.


Wix vs. WordPress – Main differences and similarities

Website development is never an easy task. It takes time, money, and expertise to steer a site in the right direction. Wix vs. WordPress compares all of that.

WordPress is a content management system, while Wix is a website builder. They both do one thing: they allow you to create stunning, user-friendly websites.

For a healthy level of competition, we will compare the rankings of WordPress and Wix in different categories. Let’s begin! One will stand out at the end.

Wix vs. WordPress – Ease of use

Wix makes it easy to build a website. What are the benefits? Installation is not necessary, as everything is done through your browser. Even complete beginners can use their editor, and you can utilize their App Market if you need more functionality.

ADI’s editor lets you create questions and answers. It will take only minutes for your website to take shape; this can be an acceptable solution if you have little spare time.

WordPress also has plenty of plugins and extensions, but they can be challenging to install and use. A person must also be able to follow tutorials or have some technical knowledge. Fixing problems can also be challenging.

Building blocks editors and Gutenberg are helping WordPress become user-friendly, and Wix, however, remains more intuitive. With Wix, creating a website is a breeze; their platform is easy to use.

Wix vs. WordPress – Blogging

In addition to articles, categories, and tagging, Wix supports free media like images, videos, and GIFs.

Wix offers all the features you need to add a blog to your site, but you should look elsewhere if a blog is a central feature. With Wix, you’ll likely need to use Facebook comments, which aren’t as clean and may even attract spammers.

WordPress is a powerful CMS allowing you to post and organize endless blog content as a blogging platform. Almost all of the blogging features of Wix are also available on its site, as well as:

  • Various posts can be viewed privately by your readers
  • WordPress users can only comment
  • Backdating of posts is possible
  • Top your blog post with one image

A significant feature that Wix offers that WordPress lacks is a free library of media ready to use in posts. For free, copyright-free images, bloggers can visit Pexels or Pixabay.

The blogging functionality of Wix is less than that of WordPress. Featuring native comments, private posts, and featured images makes WordPress a better blogging platform.

Wix vs. WordPress – eCommerce

There are more than 100 templates available for Wix’s e-commerce features. Using Wix’s editor, you can customize these templates for your eCommerce needs. You need to upgrade to a paid plan to establish an online store. You would also need to purchase apps to sell online and limited payment options. Wix is not the best choice for a fully-featured eCommerce site.

WordPress plugins can help you set up an eCommerce store. WordPress is home to one of the best e-commerce plugins, WooCommerce, and this lets you create an online store in minutes. You can use a range of free and paid plugins to enhance your online shop. With WordPress, you can easily manage your inventory. Using WordPress, however, may require some technical expertise.

With regards to an online store, WordPress gives you complete control and flexibility. You can design high-converting product pages and integrate several payment options. Utilizing WordPress and the WooCommerce plugin is the best solution. It is a simple way to start an online business.

Wix vs. WordPress – SEO

Management of a website should be under Wix vs. WordPress SEO strategies and all of its components. With Wix, users can manage SEO, post to social media, and utilize email marketing to market their websites.

Site Booster is one of the most popular SEO apps on this platform. Wix’s Unlimited plan or higher entitles you to Site Booster for free. With this app, your site will receive more traffic and rank higher on search engines.

If you’re using WordPress, you have some options out-of-the-box, but we recommend using a full-SEO plugin. Many themes contain SEO features like schema markup, breadcrumb navigation, and open graph data. Yoast SEO is a free and potent tool, and the best WordPress plugin by far is Yoast SEO.

You can add XML sitemaps, canonical URLs, meta descriptions, etc. By improving your content score and evaluating the readability of your post, you can optimize it as much as possible. Additionally, it integrates Google Analytics.

WordPress has a solution for everything related to website building and SEO. But Wix is much more convenient and beginner-friendly.

Wix vs. WordPress – Templates and Themes

Wix features 500+ premade website templates. These HTML5 templates are ready for use. With Wix, you can customize your site, layout, and items. There are business categories: eCommerce, photography, video, music, etc.

Though Wix has an extensive library of templates, users have limited control over the size. As a hosted platform, Wix’s developers control the tools and applications. Users can’t import other themes. After selecting a template, users cannot change it.

Choosing a theme for your store may be easy if you follow our recommendation for the finest Wix templates. Take a look!

WordPress offers more than 11,000 themes from outside sources, and most of them do not require coding skills. The “Customizer” tool in WordPress allows you to customize themes. You can click on elements to see style options or to browse. You can also install custom fonts on your WordPress site.

You can choose between free and paid themes. The themes are free, but they do come with limited support. Consequently, you won’t have to worry much about them.

Paid themes tend to offer more features and better support options. They, CSSIgniter, StudioPress, and others provide themes for WordPress. Alternatively, you can check out the seven most popular WooCommerce articles.

WordPress has more flexibility and customization options than Wix. Wix websites are easy to design, with enough themes for the most common usage.

Wix vs WordPress – Apps & Plugins

We will now compare Wix and WordPress plugins and apps. Extensions allow you to add functionality to your website. We call them apps on Wix while plugins on WordPress.

Wix App Market offers 250+ powerful web apps and marketing or financial tools to integrate with your Wix site. There are many free apps available, and there are paid apps as well. The limited collection of apps covers the most commonly requested features.

As Wix has checked all apps for compatibility, you can rest assured they will work well together.

Wix, however, doesn’t have a solution for everything. You can test websites in 7 languages with WebsiteToolTester. While Wix offers multilingual websites, it is not too search engine friendly and is cumbersome to use.

Since WordPress is open-source, it has many apps and plugins created by the community. WordPress has over 57,000 plugins, which is way more than any other website builder.

You can create a contact form, install Google Analytics, create a membership website, or sell online products with a WordPress plugin. If you can imagine a feature, there’s probably a WordPress plugin.

Every plugin operates differently, so each plugin has its learning curve. It’s all about finding suitable theme and plugin solutions for building a fully functional and eye-catching website. You will face some issues with a vast number of plugins. One of them is incompatibility, and it will also involve coding.

Therefore, to avoid this situation, you should browse WordPress’s apps and plugin reviews to make the right decision. It’s a brilliant idea to look into the list of “featured and popular” plugins because it has many exciting and useful features.

Overall, WordPress easily beats Wix here. However, Wix’s apps are still limited compared to WordPress’s vast array of options.

Wix vs. WordPress – PRICING


It would help to consider the price before selecting a website-building platform. Pricing varies, of course, based on what features and type of site you need.

Website Plans – Great for showcasing a professional siteBusiness & eCommerce Plans – Essential for accepting online payments
  • Business VIP – Get the Full Suiten $24/month
  • Business VIP – Get the Full Suite $35/month
  • Business Unlimited – Grow Your Business $25/month
  • Business Unlimited – Grow Your Business$25/month
  • Business Basic – Accept Online Payments $17/month
  • Business Basic – Accept Online Payments $17/month
  • WordPress – PRICING

    You will need a domain name and a hosting provider if you wish to use WordPress.

    • Personal Pricing Plan-Best for Personal Use costs $5 per month with limited functionalities.
    • Premium Pricing Plan -Best for Freelancers for $10 per month with customer service.
    • Business Pricing Plan-Best for Small Businesses for $23per month with site backups.
    • ECommerce Pricing Plan-Best for Online Stores costs $40 per month with unlimited functionalities and support.

    Wix vs. WordPress – Help and Support

    Obtaining the necessary support is crucial when it comes to building a website. Wix and WordPress provide different types of support.

    Wix’s support is outstanding. Their website includes tutorials and guides, as well as answers to questions. The blog is an excellent resource as well.

    Customer service will call you back within five minutes. A free plan does not include premium support. For $25 per month, VIP members receive priority support.

    WordPress support is likewise readily available. WordPress blogs are a helpful resource for finding answers to your questions.

    Facebook groups are another precious resource. A blog like a WordPress hub allows you to post your question and receive rapid responses.

    You can also learn WordPress skills online. Many sites offer excellent information about WordPress, and WordPress communities can also provide support.

    Support is pretty equally distributed. WordPress support may not be available in one place, and help will be easy to find once you start looking for it.

    Wix vs. WordPress (Pros and Cons)

    Let’s now look at the pros and cons of both website builders. 



    • Wix lets you set up your website quickly.
    • No technical expertise is required.
    • The features are impressive right away.
    • Only higher-tier plans offer Wix vs. WordPress eCommerce integration.
    • Wix ADI can help you create your site with AI.
    • Getting started is easy.
    • 24/7 customer support is available.
    • Offer a free trial.


    • Wix takes down your website if you break any of its rules.
    • You can’t change the design or template of your website later.
    • Blogging is sometimes erratic.
    • It usually costs a lot more than WordPress.



    • Open-source and free software.
    • Lots of themes and plugins.
    • WordPress powers almost 40% of websites.
    • Updates are frequent due to a vibrant community.
    • Better than Wix’s blogging module.
    • Customizable in every aspect.


    • WordPress is more expensive for hosting and domains.
    • If your web host is unsupportive, you may have to do the work yourself.
    • Being adept at one theme does not mean you will be skilled at another.
    • Newcomers may find WordPress onboarding difficult.
    • It has a support forum, but it’s far less comprehensive than Wix.

    Final thoughts

    WordPress and Wix can both build high-quality websites. It’s ultimately up to you to select the platform that best suits your preferences and needs. With Wix, creating websites and online stores is easy and doesn’t take much time.

    WordPress is the right choice for those who want complete control over their websites. Changes to themes, hosts, or plugins are easy with WordPress. The main difference is that Wix requires a monthly subscription to get extra functionality, whereas most plugins are free on WordPress.

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